17 kwietnia, 2015

The 1950's makeup look.

Hello dolls!!!

The 1950's was very classic and there were a number of beauty eye concept were really popular  during this time including: Audrey Hepburn, Grace Kelly, Elizabeth Taylor, Doris Day, Lucille Ball, Marylin Monroe, Jean Mansfield and numerous other Hollywood stars. Their make-up looks defined the era, and without doubt the age of glamour, beauty salons and powder rooms became hallowed sanctuaries for glamorous women.
The 1950s it was a very interesting time in our nation history this was the decade after the War II, and so you started to see a interesting dynamic form.

Doris Day, 1957
Elizabeth Taylor, 1954

As a curiosity must add that skin improvement cosmetics began to sell as fast as the old traditional "face paint". In 1949- 50 Hazel Bishop unveiled the first non smear lipstick. After him, in 1953 Revlon followed this with their own non- smear lipstick. The pastels were the ruling shades in the 1950's and the reds were replaced by pink lipstick . Once Audrey Hepburn declared that she "believed in pink".

Audrey Hepburn, 1953
Lucille Ball, 1951

Grace Kelly, 1952

The makeup look appeared a much heavier for the face with liquid foundations and the loose powder showed up on dressing tables. The eye shadow look of this decade was much more minimal than in previous decades and contained shimmer and huge palette of colors. Revlon produced "eye- shadow palettes" with two or three shades to create the specific look.

Marylin Monroe

The features of the 50s makeup look:

1. Face- it was the era of the "mask effect"; a thick creamy ivory base and cream or liquid foundation near to skin color applied; the rouges were less emphasized than in the 40s and it has to be pink, rosy, peach or pastel hues of rouge.

2. Eyes- subtle shadows on lid, taped out to shimmering pale brow; the popular colors of the eye shadows included pale pinks, greens, blues and yellows; the eye shadows were applied onto the lid and rubbed into the outer V; soft but definite liner was applied along the upper lash and softly swept out in an arch opening the eye; the lashes has to be subtle and the mascara applied usually to the upper lashes; Maybelline was the brand leader with the mascara and was must have in the handbag;

3. Brows- still a natural look but more tapered and feminine shape; the fashionable shape of the eyebrow was very strong arch; slightly darker shade than the natural color of the eyebrows.

4. Lips- popular colors included pinks, purple- reds and orange- reds; it was common to extend the natural border of the mouth with liner making a girls look more feminine;

5. Nails- the color of the lips dictated the color of the nails; reds, pinks and corals were very popular;

In 1954 Avon launched their "Ding Dong Avon calling" campaign and became one of the longest running and most successful advertising campaigns in history. By the 1957 they had over 100.000 Avon representatives. In the 1950s appeared the brands like: Biotherm, Clarins or Shiseido International.

Here is the list of used cosmetics to create this 1950s makeup look:

1.  Revlon ColorStay, Combination/Oily skin, 400 caramel.
2. Revlon ColorStay, Combination/Oily skin, 110 ivory.
3. Maybelline NY, Instant Anti-Age, Perfect & Cover Concealer, light.
4. Miyo Skin Care Powder, oil absorbing rice powder.
5. Makeup Revolution London, Ultra blush palette, sugar and spice.
6. Sleek Vintage Romance 141 (light chocolate applied on the lid and blended to the crease).
7. Inglot Eye Shadow, matte 351 (under eyebrow).
8. Essence Longlasting Eye  Pencil, 01 black fever (on the upper lash line).
9. Max Factor, Eyebrow Pencil, 2 hazel.
10. Make Up For Ever, Ink Liner, eyeliner liquid mat.
11. Maybelline New York, Eyestudio Lasting Drama Gel Eyeliner 24h, 01 black.
12. Max Factor 2000 Calorie, Dramatic Volume, black.
13. Max Factor, Colour Elixir Lip Liner, 10 red rush.
14. Revlon Colorburst, Matte Balm Striking Spectaculaire, 240.
15. Golden Rose Vision Lipstick, 118.
16. Lash, Exclusively for Superdrug, Volume Edition 21.

The cosmetics used to create thies 50's makeup look.

Makeup Revolution London, Ultra Blush Palette, Sugar and Spice.

Sleek Vintage Romance.

Here is my interpretation of the 50's makeup look:


Summarizing the 1950s makeup was strong, elegant, chic but above all it is and will always be a timeless. This is a classic look that it is still very popular today and it's not going away for a very good reason.

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